University of Miami School of Business Opens New Research Lab

The University of Miami School of Business Administration today announced the opening of a new laboratory designed for advanced, technology-driven marketing research. The Canes Behavioral Laboratory - a state-of-the-art research facility - houses 31 networked computer workstations in 800 square feet of research space. All of the research stations are outfitted with leading behavioral research software, computer joysticks and headsets for studies requiring audio. The lab will enable the School's faculty to conduct leading-edge marketing research in a controlled environment.

"The School of Business is committed to research excellence and to fulfill that commitment we must provide an environment where leading-edge research and innovation can thrive," said Barbara Kahn, dean of the University of Miami School of Business Administration. "Not only does the laboratory create tremendous research opportunities for current faculty and students, it will help the school attract more top research faculty and complement our efforts to build a world-class PhD program," said Kahn.

The lab's advanced technology enables researchers to take advantage of tools ranging from interactive surveys to virtual environments that simulate product features so they can learn how people react in actual situations. Each semester, as many as 450 undergraduate business students will participate in research conducted in the lab to meet a course requirement. With each student participating in three one-hour sessions, the lab's research hours will total more than 1,300 each semester.

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